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S.W.O.T. ANALYSIS

 

Strengths

  • Unique, new and fresh

  • Australian Artist

  • Nature and Marine Focus

  • Mid to low prices (not expensive)

  • Marine industry contacts

Weaknesses

  • New to the Art Industry

  • No Art industry contacts

  • Unknown business with no profit or marketing statistics

  • No distribution channels

  • No partnerships yet

  • Start up costs

 

Opportunities

Joint Ventures with coastal communities and events, for example:

  • Australian Toursim Exchange

  • Whaleshark Festival in Exmouth

  • Coastal Triathlons (Bussleton)

  • Ocean Film Festival

  • Donations could go towards the Australian Marine Conservation Society.

Threats

  • Competitors

  • Distribution channels and commission rates

  • Cost of production

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